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Color Sells: Choose the Right Colors for Your Package








Color psychology shows that color has great influence on our mind,

which has been widely applied in product packaging and achieved

great success in boosting sales. This book exemplifies the critical roles

that color plays in branding and marketing, and introduces the basics of

color theory. Meanwhile, with useful charts of rich color schemes, the

book shows the unlimited possibilities in creating effective packaging

colors for different products, which is further examined by a selection of

outstanding package designs from around the world.








ISBN0000O. 978-9887928386

페이지00O0. 21.3 x 27.9 cm

페이지00O0. 256 p

표지000O0.. Hardcover

언어000O0.. 영어