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Packaged for Life: Beer, Wine and Spirits: Modern Packaging Design Solutions for Everyday Products



In our haste to consume the things we love, we often disregard or

discard packaging without a second thought. While many would

argue that they bear no significance to our daily lives or should be

done away with entirely in our quest to save the environment, there

is a lot more to packaging design than meets the eye. On top of

conveying a brand¡¯s personality, purpose, or message meaningfully

and embodying its contents in ways that catch the eye, a seemingly

ordinary bottle or box can become an artist or designer¡¯s canvas for

extraordinary creative expression.



Packaged for Life: Beer, Wine, & Spirits explores some of the most

compelling ways and interesting visuals with which popular spirits are

packaged to tantalise you into indulging in your tipples of choice. It

serves as a vessel of inspiration through which we can recognise,

appreciate, and celebrate the unnoticed or overlooked tactile beauty

in everyday product packaging.



The book comes with a booklet of fun facts about alcohol, including the

different ways to give a toast, and hangover cures around the world!





IBSN 0oO0. 978-9887972709

»çÀÌÁî0oO0. 170 * 220 mm

ÆäÀÌÁö00O0. 280 p

Ç¥Áö000O0.. Paperback

¾ð¾î000O0.. English